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The importance of SSL's and HTTPS for your website.

Read more: The Importance of SSL Certificates

If your website doesn't collect sensitive data, like credit cards or social security numbers, you may not have needed an SSL certificate in the past. However, with the new browser notices, it has now become important that every website has an SSL certificate and is loaded via HTTPS. Google has now taken the stance that ALL data submitted on websites should be secured with an SSL.

An SSL certificate encrypts data a user inputs into a website so that it can securely travel from their browser to your mail or web server.

Here are 5 reasons why your website needs a SSL Certificate:

Reason #1. SSL Certificates Secure the Transfer of Data

It’s important to secure data that’s submitted to your website server from your users. Whether a user on your website is submitting their personal information in a contact form or staff are using website login form, it’s important to keep their data safe with an SSL Certificate.

Reason #2. SSL Certificates help to ensure website security

You must have come across the message ‘This website is not secure’. When seeing this message, most users tend to close their browser tab and exit the website. That’s because users want to browse on safe websites. HTTPS comes into picture here. The S here implies that the website is equipped with a SSL Certificate and is secure.

Reason #3. SSL Certification improves the speed of the website

People used to think that installing an SSL certificate would lead to slow loading of the website. That’s a myth. The fact is that HTTPS makes your websites load a lot faster, thereby improving the website performance.

Reason #4. An SSL Certificate has SEO Benefits

Google’s search algorithm gives websites a boost in their search rankings when the website has an SSL Certificate. It might not be noticeable, but it’s one of the many factors Google takes into consideration when calculating where in search results your website should land.

Reason #5. SSL Certificates Earn Your Customers’ Trust

When a user sees an SSL certificate, they have confidence that their data is secure when it makes it’s way to your web server. An SSL certificate adds credibility to your website.

Perhaps the most important reason to have an HTTPS site is perception. We live in a world where hacking and data breaches are everyday news, and people are very concerned about online privacy and security. Even though your website isn’t collecting sensitive information, the fact that you have an HTTPS site and visitors can see the little padlock in their browser gives them comfort. HTTPS is becoming the norm, and even non-techie visitors are now starting to feel a little uneasy when they don’t see that padlock.

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